davidcushman 2 from Simon Grice on Vimeo.
Here's the full deck of slides I was presenting to (somewhat edited for the timeframe allowed).
View the rest of the videos from the event here.
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The further ahead you look - the faster you go | davidpcushman AT gmail.com | These are my views and my views only.
Monday, May 31, 2010
Video: My presentation at Being Social 2010
The Death of Advertising- and what replaces it - in 7mins! Yep, it's me doing my bit at Mashup's BeingSocial - held in London on May 13, 2010.
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FasterFuture.blogspot.com
The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?
I love the futility of an "arms race to create a better advert". I guess when you put it like that it is clear that we don't need to just do something better - but something useful or relevant ;)
ReplyDeleteWell said David.
ReplyDeleteIt's the cost of the opportunity lost by not utilising what is now available that business is slowly waking up to.
Hopefully more a mark of the time we're living through than a reluctance of business to adapt to the social web in general.